Rajib Dutta 
You’ve seen the ads everywhere: “Buy Your Dream Smartphone with 0% Interest EMI!” “Drive Home a New Car with Zero-Cost Loans!” In a country as price-sensitive as India, the allure of “zero-interest” is magnetic. It makes high-ticket items feel instantly affordable, breaking down a Rs 50,000 expense into twelve manageable Rs 4,166 chunks. It feels … Read more
The credit card. A small piece of plastic that can feel like a magic wand one day and a financial noose the next. In a rapidly growing economy like India’s, credit cards have evolved from a luxury for the affluent to a common financial tool for the urban middle class. They offer convenience, rewards, and … Read more
For Sneha, a 24-year-old coder from Hyderabad, the moment of truth didn’t come from a finance guru or a dusty textbook. It was a lazy Sunday in 2020, and a random YouTube video about the stock market popped up on her feed. “My dad’s mantra was always ‘play it safe, stick to FDs,’” Sneha recalls. … Read more
It used to begin with a musty smell. The scent of old paper, curled at the edges, stored carefully in a steel almirah or a bank locker. They were physical certificates—fragile, tangible pieces of paper that declared ownership in a company. For generations, this was what investing in India looked like: a slow, cumbersome process … Read more
The dream of earning money while sharing your passion online has never been more achievable. Blogging continues to be one of the most accessible ways to build a sustainable online income, but success heavily depends on choosing the right niche. Not all topics are created equal when it comes to monetization potential. After analyzing successful … Read more